“Realme additionally plans a significant push into offline retail to be able to adjust to the federal government’s new FDI guidelines”
After beautiful every person with its exponential rise final 12 months, Chinese language producer Realme is all set to proceed its progress pattern this 12 months with new launches and bulletins. Chatting with Indian Categorical, Realme India CEO Madhav Sheth revealed the corporate’s 2019 plans, together with the launch timeline for Realme three and an overview for its offline push.
Sheth revealed the Realme three might be introduced in Q1 2019 however didn’t reveal something concerning the telephone’s worth or specs or how it might ship a completely different expertise in comparison with the Realme 2. He additionally mentioned that the corporate is engaged on a smartphone with 48-megapixel digital camera, however didn’t reveal which gadget it might be. Nonetheless, he did say the model doesn’t see worth within the punch-hole display design or a triple rear-camera setup.
Other than this, the corporate is preparing for its main push within the offline market. Due the modified FDI coverage for on-line retailers, which might be efficient from February 1st, no vendor can promote greater than 25 p.c of their merchandise by way of an internet market. At present Realme drives all its gross sales by way of e-commerce platforms together with Amazon and Flipkart.
Though it has tied up with Reliance Industries to promote its smartphones throughout Reliance Digital and Jio shops, Realme will open its first expertise retailer within the nation through the second half of 2019. The model goals to hit 10,000 retail shops throughout 150 cities this 12 months. Sheth additionally famous that his firm will preserve their concentrate on the sub-20,000 worth phase and that each Realme 2 Professional and Realme U1 will obtain the Android Pie replace throughout the subsequent couple of months, whereas different smartphones will obtain it in Q2.